Our Story

We aren't a technical gear company. We make the tees, crewnecks, and hats you actually live in, the ones you throw on for a lake morning, a chairlift lap, a coffee run into town, or a bonfire that runs later than planned.

The signature smiling Moose sits proudly on every piece. He's happy because he spends his days outside. So should you.

Every piece is designed in New England and shipped everywhere. Simple, honest apparel for people who love the north woods way of life.